After performing so poorly for the past few years, Abercrombie & Fitch's "other" concept store is closing down. While Hollister was designed for the younger crowd, Ruehl no.925 was originally made for the post-grad group. In the beginning, their clothes were very different than Abercrombie's, all the while keeping the same tone as their middle brothers. Due to bad marketing, and huge ego's over at AnFHQ, the store over time started to lose that maturity and eventually became an AnF clone. Good job Mike Jeffries, you ran your best concept into the ground. Ruehl really could have made a come back if it just adhered to its original concept and was better marketed, imho.
I'm pretty pissed off about this, Ruehl had some of the best fitting button-up shirts ever. Actually, since I started shopping there, thats all they had. Oh well, time to move on.
http://news.prnewswire.com/DisplayReleaseContent.aspx?ACCT=104&STORY=/www/story/06-17-2009/0005045678&EDATE=
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